Coors Brewers CEO Mark Hunter is to be the new president of ISBA, the voice of British advertisers.
Hunter will chair the ISBA Council the organisation’s senior governance body, and succeeds John Clare CBE, former chief executive of retailer DSG International.
From 1996, Hunter was marketing director at Bass Brewers overseeing a 100% growth in Carling sales by 2005, introducing Carling Extra Cold and establishing Grolsch as a major brand in the UK.
Bass’s brewing interests were acquired by the US brewer Coors in 2002 and then merged with the Canadian brewer Molson to form Molson Coors in 2005. Hunter was appointed chief commercial officer for the Canadian operation.
Hunter said: "Companies face a challenge in protecting their freedom to advertise from increasing regulation, especially during the current commercial down turn. One of my priorities as ISBA President will be to demonstrate to Government how advertisers can be part of the solution to drive positive consumer choices in society.”
ISBA’s director general Mike Hughes said: “He brings with him a wealth of experience, and his proven marketing and general management skills will benefit ISBA and all our advertiser members greatly in the current challenging financial climate.”
