Plastic fantastic: PET nouveau wine for Canada

17 November, 2008
Beaujolais nouveau wines will hit Canadian shelves in plastic bottles, for the first time.

Beaujolais nouveau wines will hit Canadian shelves in plastic bottles, for the first time.

The wine will go on sale in lightweight PET bottles at 400 LCBO stores from 20 November.

The release of nouveau wines on the third Thursday of every November celebrates the first wines of the new vintage each year and marks the end of the harvest.

The PET wine is Mommessin Beaujolais Nouveau, 750 ml, and it will retail at $13.45.





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Tess Posthumus

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Having recently returned from the US visiting both Oakland and Arizona Cocktail Weeks I was amazed by the differences in approach. In Oakland there was a much bigger trade focus and it felt more relaxed, whereas in Arizona it was one massive party for consumers.

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