Face to face

27 August, 2008
Page 10 
Jane Ewing

General manager for Diageo in eastern Europe

What has been your greatest achievement?

Probably handing over the general management responsibilities for the Benelux (my previous role) to one of my team, who was more than ready for the challenge.

What is the best thing about working for Diageo?

I feel privileged to work with some very talented people and some of the best brands in the world.

What do you like best about eastern Europe?

I have grown to love the diversity of cultures and the warmth of the people.

What is your greatest strength?

Probably my focus on people, I spend as much time as possible with my teams, supporting them to grow as leaders.

What concerns you most about the drinks industry?

That there remain some parts of the industry that do not appear fully committed to promoting responsible drinking and the work to change the attitude to alcohol. We still see products and promotions that do a disservice to those genuinely trying to educate consumers to drink alcohol responsibly and reduce alcohol harm.

What one important trend do you think may be overlooked?

That this is no longer a purely male -dominated industry.

What is your favourite drink?

I have a number of favourites, depending on my mood and the occasion. A correctly served Tanqueray and tonic is the perfect aperitif. Other occasions may call for a pint of Guinness, a Johnnie Walker Black Label and soda, or a glass of decent Champagne.

Assuming you travel a lot, how do you balance work and family?

Most weeks, I try to limit my travel to two or three days. And from time to time I travel with the family.

What do you do to relax?

Run, watch movies and eat chocolate.

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