Green light for Zubrowka

27 August, 2008
Page 33 
A niche player maybe, but the distinctively-flavoured Zubrowka Bison Grass has been steadily growing its presence in more than 30 markets globally, with China, Switzerland, Iceland, Slovenia, Portugal and United Arab Emirates recent additions to its territories. Its 1 million case sales in 2007 earned it a place in the Drinks International Millionaires 2008.

Campaigns are often independently tailored to individual markets, so while Bulgarians are being encouraged to Switch To Green via a catchy billboard campaign, Belgians are being encouraged to spice up their palates via a media campaign based on an Adam & Eva theme.

In the UK - an important market - Zubrowka continues to strengthen its on-trade presence and has made significant moves into national distribution through all of the UK's national wholesale groups, with listings in a number of national multiple on-trade groups. A travel retail push has also resulted in increased Zubrowka visibility in UK airports.


Dominic Roskrow

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I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.

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