Auchentoshan Classic

27 August, 2008
Page 14 
Brand owner Morrison Bowmore

Produced in Lowlands, Scotland

Size 70cl

Price £21

ABV: 40

Markets worldwide

Contact sales@cellartrends.co.uk

Auchentoshan has given its premium range of malt whiskies a major packaging revamp and introduced two new products - the Classic (above) and 18 Year Old (£50) - which join the 12 Year Old (£25), Three Wood (£35), and 21 Year Old (£70) expressions.

Karen Murray, marketing manager for Auchentoshan, says: "We've made bold changes to the packaging design and introduced some new expressions to widen our market appeal. It was important for us to consider existing single malt enthusiasts while creating a look that would appeal to first- time malt drinkers."

The Auchentoshan distillery near Glasgow produces Scotland's only triple-distilled single malt whisky.


Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

Could bars be no-phone zones?

For about six hours in early October the world was brought to a standstill. However, it wasn’t the outbreak of a global pandemic that spread panic, but the simultaneous crash of Facebook, WhatsApp and Instagram.

Instagram

Facebook