Aberlour 31 Year Old

27 August, 2008
Page 14 
Brand owner Pernod Ricard

Produced in Speyside, Scotland

Size 70cl

Price E255 (duty-free)

Abv 48.9

Markets travel retail, France

Contact [http://www.pernodricard.com]

Bottled from a single cask, there are only 96 individually numbered bottles available of this limited edition single malt whisky. They are on sale exclusively in Aelia stores in Paris (Charles de Gaulle) and Nice airports in France, Aberlour's number one domestic market.

France is currently the biggest whisky market in Europe and the largest European market for single malt whisky. Worldwide, France is the second largest single malt whisky market behind the US.

An American oak cask (no 4581) was filled with the malt on May 29 1975, then matured for 31 years to develop a "rich, multi-layered character".

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Ben Branson

Making the pitch for a wider listings reach

In April it was announced that Ben Branson’s Pollen Projects, the parent company of his Sylva and seasn non-alcoholic brands, had joined UK distributor Speciality Brands. Off the back of this news, Branson offers advice aimed at those seeking distribution.

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