Opinions that shape the market

27 August, 2008
Page 19 
Wine drinkers in the UK are more likely to be aware of and to have purchased Fairtrade wine compared with their Irish or US counterparts, according to research from Vinitrac , the global wine survey conducted by Wine Intelligence. Two-thirds of UK wine consumers revealed they were aware of Fairtrade wines, a higher awareness level than in Ireland (57 per cent), but in the US fewer than 25 per cent claimed to have heard it . The UK also leads the way for consumption of Fairtrade wines - nearly one in five drinkers reported buying Fairtrade in the past three months. This compares with 14 per cent in Ireland and only 5 per cent in the US. These figures reveal that although Fairtrade is lagging in the US, it is becoming mainstream in the UK.

Paul Medder

Project manager, Vinitrac , Wine Intelligence

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Comment

Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

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