Belliccia
27 August, 2008
Page 16
Brand owner ZGM
Produced in Italy
Size 75cl
Price £4.99
Abv 11.5 (white) 13 (red)
Markets UK initially
Contact zgm.de
Belliccia is leading ZGM's charge into the branded wine sector, initially in the UK. The Montepulciano d'Abruzzo (red) and Trebbiano (white) are part of the major German wine producer and packer's claimed £4.8 million investment in the UK alone.
Along with these two light, easy-to-drink Italian wines it is also unveiling Mestizo, a Chilean Sauvignon Blanc, McQuillans, a Shiraz/Cabernet Sauvignon blend from California, and Palatium, a Pinot Blanc from the Pfalz region of Germany.
In the spring ZGM is to introduce a
low-alcohol, premium wine-based drink called Entwine,m which will have a marketing spend of £2.45 million. This range comprises: Bucks Fizz, Raspberry and Cranberry Fizz (both £4.99), Elderflower Cooler (£3.99), Shiraz Rosé Spritzer (£2.99) and Sauvignon Blanc Spritzer (£2.99).
Produced in Italy
Size 75cl
Price £4.99
Abv 11.5 (white) 13 (red)
Markets UK initially
Contact zgm.de
Belliccia is leading ZGM's charge into the branded wine sector, initially in the UK. The Montepulciano d'Abruzzo (red) and Trebbiano (white) are part of the major German wine producer and packer's claimed £4.8 million investment in the UK alone.
Along with these two light, easy-to-drink Italian wines it is also unveiling Mestizo, a Chilean Sauvignon Blanc, McQuillans, a Shiraz/Cabernet Sauvignon blend from California, and Palatium, a Pinot Blanc from the Pfalz region of Germany.
In the spring ZGM is to introduce a
low-alcohol, premium wine-based drink called Entwine,m which will have a marketing spend of £2.45 million. This range comprises: Bucks Fizz, Raspberry and Cranberry Fizz (both £4.99), Elderflower Cooler (£3.99), Shiraz Rosé Spritzer (£2.99) and Sauvignon Blanc Spritzer (£2.99).
Digital Edition
Comment
Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
