St Patrick hits the mark for celebratory drinking

27 August, 2008
Page 11 
St Patrick's Day (March 17) is a big deal in the US.

College students who likely could not find Ireland on a map suddenly discover their roots in the Auld Sod. So it is not surprising that St Patrick's day promotions begin well before Christmas.

There are always the predictable gimmicks involving green beer, leprechauns and shamrocks but this year there are a couple of new, well targeted Irish drinks for the occasion which have credibility.

Coole Swan, from the Coole Quay Liqueur Company of Dublin , was launched in Ireland last year and is now making its US debut at some 800 outlets in Manhattan.

This premium cream liqueur contains "all natural" ingredients, mixing chocolate, vanilla and cocoa with Irish cream and whiskey

Skyy Spirits is bringing back Tullamore Dew in the classic ceramic crock, first launched some 60 years ago. There's something heart-warming about drinking Irish whiskey out of a crock in the run-up to St Patrick's Day.

Just leave the green beer behind the bar, please.


Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.


Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.