Attitudes to wine - the safe option

27 August, 2008
Page 27 
Germany 48%

Netherlands 46%

Finland 42%

Switzerland 35%

Sweden 34%

Denmark 32%

Canada 32%

Australia 30%

USA 28%

Norway 28%

Ireland 27%

UK 24%

Attitudes towards wine: % of respondents who chose "I know what I like and I tend to stick to what I know" over other options: "I enjoy trying new and different styles of wine on a regular basis" and "I don't mind what I buy so long as the price is right".

Base: Regular wine drinkers, Total: 13,289, all countries n>1,000 except Ireland and Switzerland n>500

Source: Wine Intelligence Vinitrac Global March/September 2007


David Williams

Championing the unsung wine heroes

The wine trade can be divided into two fundamentally opposed camps. on one side, you have the romantic idealists who believe that wine is – or can be – something special, bordering on mystical: an elixir like no other, comparable to the greatest works of art.

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