Boru vodka takes on Raul Godoy to champion brand

27 August, 2008
Page 5 
New York-based Castle Brands has asked the man who launched Absolut into the Caribbean and Latin American markets to do the same for its Boru vodka brand.

Castle has appointed Miami-based Godoy Wine & Spirits, headed by Raul Godoy, to handle Boru along with Clontarf Irish whiskey, Brady's Irish Cream and the Celtic Crossing liqueur brand.

Godoy launched Absolut into the same market in 1978 through his Vinos Mundiales company after beginning his career with Seagram 10 years before.

The move is the first major step by Castle Brands outside its core markets of the US and Europe.

Godoy said he thought the Castle portfolio would benefit from his company's "extensive distributor relationships in the Caribbean and Latin America".

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.


Nick Strangeway


Nick Strangeway on the pros and cons for bartenders taking on an ambassadorial role in post-Covid times.