Pre-mixed Drinks Challenge results

11 January, 2010

Drinks Internationalís inaugural pre-mixed drinks challenge has revealed a high level of innovation in the ready-to-drink category. Judges included top bartenders, trainers, consultants and a Barwizard. Entrants had a choice of five categories in which to submit their drink, depending on how it is made. Categories ranged from original product combinations for non-traditional pre-mixed drinks to ready-made cocktails for drinks that are ready to serve. The results show an impressive eight gold medals, five silvers, five bronzes and five commendeds.

Original/unique product combination

Brand owner††† Brand††††††††††††††† Medal
Global Brands†††† VK Vodka Pear:†† Gold

Classic alcoholic drink and mixer combination
Diageo†††††† Smirnoff Vodka & Schweppes Tonic††††††† : Gold
Diageo†††††† J&B and Cola:†††† Silver
Diageo†††††† Bulleit Bourbon & Cola: Bronze
Diageo†††††† Smirnoff Vodka & Ocean Spray Cranberry Juice: Bronze
Diageo†††††† Smirnoff Vodka & Apple Juice Drink:† Commended
Diageo†††††† Gordonís Gin & Schweppes Tonic:† Commended

Ready-made cocktails
Diageo†††††† Smirnoff Cosmopolitan:† Gold
VNC Cocktails †††† Margarita: Gold
VNC Cocktails††††† Banana Daiquiri: Gold
VNC Cocktails††††† Feijoa & Apple: Gold
VNC Cocktails††††† Strawberry Daiquiri: Silver
Cooperativea Agricola Pisquera Elqui Capel Toffee Cream Colada:††††††† Silver
Global Brands†††† VK Mojito Original: Bronze
Diageo†††††† Cacique Mojito: Bronze
Cooperativea Agricola pisquera Elqui Coctel Capel Pina Colada: Bronze
Beam Global Spirits & Wine†† Sauza Original Margarita: Commended
West Eleven Cocktails Elderflower Collins:††††††† Commended
Cooperativea Agricola Pisquera Elqui Capel Pisco Sour Doble Destilado: Commended

Classic cocktail (user adds alcoholic drink)
Funkin†††††† The Mojito: Gold

Design & packaging
Diageo†††††† Smirnoff Cosmopolitan: Gold
Diageo†††††† Captain Morgan Original Spiced Gold & Cola: Silver
Diageo†††††† J&B and Cola:†††† Silver

1. Neil Lowrey from dynamic flair duo The Barwizards;
2. Dan Wilks from Create Cocktails;
3. Bartender trainer Leanne Davidson;
4. Julian Shaw, director of bar consultancy the Gorgeous Group;
5. Drinks Internationalís news and website editor Lucy Britner.


Philip Duff

Make safety sexy

It was the Worshipful Company of Distillers’ annual dinner at the Lord Mayor of London’s residence Mansion House a few weeks ago, and as a junior member of the Gin Guild I was permitted to attend, provided I promised not to pinch any silverware and did a little light sweeping afterwards.

Click for more »