Cooley Distillery whiskies in travel retail North America

06 January, 2010

Independent Irish whiskey distiller Cooley Distillery has struck a deal with Haleybrooke International (HI) to take four of their Irish Whiskey brands to the travel retail channel in North America.

Patrick Nilson, president of HI said: “Cooley Distillery had a tremendously successful year.  We are very excited about the opportunity to represent a company who won a record 10 Gold Medals at the 2009 International Wine & Spirits Competition (IWSC) and was honored as European Distiller of the Year as a result. Their brands have been very successful in Travel Retail in Europe and we look to accomplish the same for them in North America.”

Jack Teeling, sales and marketing director of Cooley Distillery said: “North America is the largest market for Irish whiskey.  Irish whiskey has experienced double digit growth over the past 5 years and is up over 230% over the past 10 years.  Our portfolio of Irish whiskeys has performed very well in European Travel Retail and we are delighted to be able to work with a company of Haleybrooke International caliber in expanding the offerings of Irish whiskey in the North American Travel Retail channel.”

The Cooley Collection consists of Kilbeggan Finest Irish Whiskey, Tyrconnell Single Malt Irish Whiskey, Connemara Peated Single Malt Irish Whiskey and Greenore Single Grain Irish Whiskey.

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