Bombay Sapphire gin gets global push

21 December, 2009

Bacardi’s Bombay Sapphire gin has launched a new global advertising campaign.

The new campaign, entitled ‘There’s Something Inside’, aims to showcase the gin’s qualities.

Bombay Sapphire’s aromatic botanicals, including fruits, herbs and spices are sourced from exotic locations around the world. The botanicals play a starring role in the new global print campaign.

The image include new photography of each botanical alongside portraits of individuals from different creative fields.

The first two individuals to be featured in the campaign are British lawyer turned menswear designer, Duncan Quinn, and New York based tabla player, Suphala. Bombay Sapphire global marketing manager, Raquel Faria said: “Bombay Sapphire wouldn’t be Bombay Sapphire without its beautiful blue bottle. And the same can be said about its 10 botanical ingredients which is why we are talking about each one of them in the new campaign and inviting consumers to discover the taste of the spirit inside the iconic bottle.”

‘There’s Something Inside’ will be rolled out during 2010.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Hazel: The second release from Sylva

As the name suggests, we’ve used hazel wood as the hero of this edition alongside other familiar, native broadleaf trees, including silver birch and oak from our own forest.

Instagram

Facebook