Koskenkorva Vodka ties up with Nobel Prize

09 December, 2009

Scandinavia: Altia’s Koskenkorva Vodka has tied up with the world famous Nobel Festivities.

The campaign is called Dare to Think and Koskenkorva drinks, specially made as a tribute to Alfred Nobel, are going to be served to Nobel laureates, members of royalty and students at the after-party, Nobel NightCap. Koskenkorva will be hosting the themed bars serving drinks at the event.

The Nobel Prize Award Ceremony is an international event that is watched by millions of people in Scandinavia.

Patrik Holtari marketing director at Altia said:  “We are very proud to have been invited to take part in the Nobel festivities and wanted to create a drink as a tribute to Alfred Nobel who was definitely someone who dared to think.  An explosion, of course, is the ultimate symbol of Nobel, which is why we chose to create an explosion in a cocktail glass.”

To illustrate this philosophy Koskenkorva hired three respected Finnish thinkers and doers for a recent brand campaign:

Esa-Pekka Salonen - conductor and composer

Eicca Toppinen - lead cellist of Apocalyptica

Hans Välimäki - two-star Michelin chef

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.


Tess Posthumus

The Great Tipping Debate

Tipping can be a difficult subject in the bar industry. As a bar owner, bartender and regular consumer, I see it from every perspective and it can be tricky to get right.