Bitter Truth launches Elixier

27 November, 2009

Germany: Bitters company The Bitter Truth has launched a digestive liqueur.

Elixier is described as having it roots ‘in the traditions of both classic sweet vermouths and alpine digestive tonics’.

The drink can be served in a pre-dinner Manhattan or Negroni or after a rich meal to aid digestion.

Tasting notes include: herbal aromas of mint, myrrh, sage and gentian as well as rhubarb and lemon.

The product is 30% abv and global distribution is handled by Haromex.





Comment

Philip Duff

Make safety sexy

It was the Worshipful Company of Distillers’ annual dinner at the Lord Mayor of London’s residence Mansion House a few weeks ago, and as a junior member of the Gin Guild I was permitted to attend, provided I promised not to pinch any silverware and did a little light sweeping afterwards.

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