Cariel Spirits and Renaissance Brands team up

09 November, 2009

Sweden: Stockholm-based Cariel Spirits AB has announced a global brand licensing deal with Amsterdam-based Renaissance Brands.

Renaissance Brands will licence the full range of Cariel Spirits brands for all international territories outside the Nordic/Baltic region.

These include Cariel Vodka, Aivy Vodka and the P55 Liqueur ranges.

Cariel Spirits founder Peter Carlson said: “This allows Cariel to focus on the core expertise of brand and product development and on key Nordic markets. Renaissance’s vast international experience means that the international markets will now be positioned for growth.”

Renaissance Brands founders Seymour Ferreira & Gregg Ainsworth said: “Renaissance Brands will focus initially on working closely with its current distributors in the UK, France and Australia and on expanding distribution into the key cities of the America’s, EMEA and Asia Pacific.”

Cariel will continue to be responsible for sales in Norway, Sweden, Finland, Denmark, Greenland, Latvia, Estonia, Lithuania and Iceland.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.


Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.