Rioja Pomal celebrates 100 years

06 November, 2009

Grupo Codorníu Rioja label Viña Pomal is celebrating its 100th anniversary this month (November 2009) with new packaging and a new name for its Viña Pomal Reserva wine.

Available from early November, the new Viña Pomal Reserva Selección Centenario (Centenary Selection) 2004 is produced in Haro at the Bodegas Bilbaínas winery, founded in 1901.

The new label design places increased emphasis on the words ‘Reserva’ and ‘Selección Centenario’ by highlighting them in gold lettering. The wine is a 100% Tempranillo, aged for 18 months in French and American oak and a minimum of two years in bottle.

The Viña Pomal brand was first conceived in 1904, but it wasn’t until 1909 that the first wines bearing the Viña Pomal name were sold.

Carolyn d’Aguilar, brand manager at Grupo Codorníu in the UK, says: “Bodegas Bilbaínas has a long heritage and is one of the most respected winemakers in Rioja.

“It’s a great achievement to be celebrating one hundred years. The new look label emphasises the exceptional heritage and quality of this wine to the consumer.”

With its 250 hectares, Bodegas Bilbaínas – one of the oldest estates in Rioja – has the largest vineyard holding in the prestigious region of Rioja Alta.





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