From now on, the age statement will feature more prominently on the bottle label. The gift carton has also been redesigned to give it greater standout on shelf.
Anthony Habert, senior brand manager for Three Barrels at First Drinks said: ”Our XO, aged 15 years is showing incredibly strong growth well ahead of the category with a 425% increase in volume and remains one of the top 25 off-trade brandy brands. This packaging refresh will continue to demonstrate how the brand understands its target audience, and reinforce its relevance to both the brandy, and the gifting markets.”
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