Jack Daniel's Single Barrel Select gets redesign
Published:  25 September, 2009

Bacardi Brown-Forman Beverages Europeís Jack Danielís Single Barrel Select Tennessee Whiskey has had a packaging redesign for the UK market.

The modern new look will retain aspects of the existing design but will offer even greater stand out on the back bar display. The new look Jack Danielís Single Barrel bottles are now available to the on trade.

The newly refined bottle takes its cues from a classic decanter with a thick glass base and square shoulders.

Susie Modhawadia, Jack Danielís brand manager, said: ďWe are really excited about the new look for Jack Danielís Single Barrel. The updated packaging reflects the brandís unique nature while recognising the authenticity and masculinity of Jack Danielís. The label design improves visibility, making it easier to identify behind the bar, and better communicates the status of the brand. Weíre confident that the eye-catching new designs will be well received by existing consumers as well as attracting new ones. We would encourage publicans and bar owners to stock up in anticipation of increased demand particularly before Christmas and in order to maximise the profit opportunity.Ē

Each bottle is hand-labeled with its rick, barrel number and individual bottling date.

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