US: Brown-Forman appoints new marketing boss

18 September, 2009

US: Brown-Forman has appointed a new chief marketing officer.

John Kristin “Kris” Sirchio will take up the post from November 16, 2009.  As chief marketing officer, Sirchio will be a member of Brown-Forman’s senior executive team, reporting to CEO Paul Varga and leading Brown-Forman’s marketing function, including long-term brand strategy, brand positioning and primary brand identity, consumer insights, design, innovation, and marketing services.

Sirchio joins Brown-Forman after working the last five years at Syngenta AG, an agribusinesses based in Basel, Switzerland, where his title was global head, professional products.

Varga said: “Kris Sirchio is a hands-on leader with a reputation for strong brand building, marketing, innovation, and team-based success.”

Sirchio will be based at Brown-Forman’s headquarters and he and his family will relocate to Louisville, KY from Basel, Switzerland.

Sirchio succeeds Mark McCallum as Brown-Forman’s chief marketing officer.  McCallum was recently promoted to executive vice president and chief operating officer of the company.

Brown-Forman brands include Jack Daniel’s, Southern Comfort, Finlandia, Canadian Mist, Fetzer, Korbel, Gentleman Jack and Bonterra.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.


Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.