Jose Cuervo Platino

27 August, 2008
Page 21 
Brand owner Diageo

Produced in Mexico

Size 75cl

Price US$59.99

Abv 40

Markets US on- and off-trade

Contact diageo.com

Jose Cuervo has extended its Reserva de la Familia range with the introduction of a handcrafted, limited edition, ultra-premium tequila, distilled solely from the flavourful inner portion of the pine of the blue agave.

The individually numbered, hand-signed bottles are presented in a blue wooden display box with a hand-dipped wax seal and ribbon, also in blue, with a cork-finished closure.

The launch is being supported in the US by a fully integrated, US$6 million marketing campaign targeting all ultra-premium spirits consumer groups including 25-39-year-old males and urban professionals.

In a blind tasting by the US Beverage Testing Institute, Jose Cuervo Platino was described as "superlative" and scored 96 - the highest rating ever given to a silver tequila.

Comment

Philip Duff

Duff Said: Awash with rum

As the weather gets bleak Philip Duff turns to the warming notes of rum for comfort. But there are currently several elements unsettling the category

Events

Facebook

Twitter