Global: Diageo appoints new Baileys brand director

14 August, 2009

Diageo has appointed Philip Almond as global brand director, Baileys.

He will take up the post from September 15. Based in Dublin, Almond will join the global marketing leadership team. For the past three years Almond has been marketing director, Diageo GB.

Almond has worked for Diageo for fifteen years. He has been instrumental in driving the category marketing agenda through initiatives such as “Raise Your Spirits” as well as the responsible drinking agenda.

Almond will be taking over from Sharon Keith, who became global brand director, Baileys in November 2006. Sharon Keith has decided to leave Diageo to pursue personal interests back in her homeland of South Africa.  

Almond’s successor will be announced at a later date.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

Bar food's blurred lines

Once upon a time pubs and bars were somewhere you went with the sole purpose of getting pissed and there wasn’t a knife and fork in sight, just a packet of dry roasted nuts.

Instagram

Facebook