The London store will have off-trade exclusivity until July 28 when the product will be rolled out to The Whisky Shop on Piccadilly in London and other selected retail outlets.

Haig Club, which is a collaboration between Diageo, David Beckham and Simon Fuller, will make its on-trade debut in mid-July.

Global markets are expected to follow.

The recommended retail price for Haig Club is £45 for a 70cl bottle in the UK off-trade.  It has an ABV of 40%.