The glasses have bifocal lenses, so long sight is unimpeded and undistorted, while giving you the power of the close -up so you can read those contracts, proposals or draft press releases while enjoying the outdoors.

They come in three strengths: +1.50, +2.00 and +2.50, and in two styles – the Makaha and the Ho’okipa – with lightweight gloss black or tortoise shell-coloured polycarbonate frames and neutral grey or bronze lenses.

For retailers wanting to stock Maui Readers, there is a showcase available that can accommodate all 12 models – two frames, two lens colours and three strengths.

The company also unveiled four new universal fit frames – Akoni, Hibiscus, Nunui and Maka. Since January, Maui Jim sunglasses have been available in Cyprus, Amsterdam Schipol, Dublin, the new S3 terminal in Paris, Moscow Vnukovo , Domodedovo and Kiev, all DFS UK retail outlets, including those at Luton, Stansted, Gatwick and Manchester, as well as outlets in the Middle East. They retail for around US$199.

For more information, visit mauijim.com