The Drinks International Travel Retail Awards have been celebrating innovation and excellence in the travel retail drinks sector since it was founded in 2006 (date confirmation?). It remains the only dedicated drinks awards for this unique retail sector.
The awards aim to recognise and highlight the importance of alcoholic drinks within the global travel retail sector with our judging process designed to uncover the best drinks retailing initiatives. Suppliers who have generated successful product launches, packaging designs and marketing campaigns are recognised through a submission process and are judged by an esteemed panel of travel retail experts.