The growth of mixers – driven as it has been by premiumisation – has brought a broad church of styles and ­flavours, as brands seek to engineer the next big spirit-mixer trend, the sequel to the G&T. Fever-Tree – itself now well-diversified – remains the reference for quality-end mixers. It is the house mixer in a third of our sample, boasting one of the…

Among those traditional carbonated mixers in line for a resurgence, some have a better shot than others (sorry, cream soda). Tonic water has certainly had its turn, and it looks like ginger ale may be next. Somewhat overlooked for quite some time – its fiery cousin ginger beer has been getting all the attention via drinks like the Mule and the Dark ’N’ Stormy,…

Returning after a two-year hiatus due to the pandemic, the live competition took place in the brand home of Bologna, Italy with a theme of ‘Sharing the Essence’.  Sudmeier said: “It hasn’t yet sinked in. It was such a day and it was an honour to win with so many incredible talents on the stage yesterday. This whole experience has been incredible and I…

The UAE launch of Indian Tonic Water, Blood Orange & Elderflower Tonic Water, Soda Water, White Peach & Jasmine Crafted Soda, and Delicate Ginger Ale mean that the brand is now available in 60 destinations in the world. “We are thrilled to be launching in the Middle East and bringing our exquisite mixers to even more markets,” says Ian Bullock, commercial lead, Middle East, at…

Recognised for its innovation, Callooh Callay will be bringing a specially curated cocktail menu for the Gumball Tour, named after the Gumball 3000 car rally. Beginning on 1 July, the team will head North to Aberdeen’s Orchid with guest shifts at bars in Newcastle, Leeds, Sheffield, Manchester, Liverpool, Leicester, Bath, Bristol and Cornwall, before closing the tour at the current holder of The World’s Best…

CLASS magazine announced its highly anticipated Awards at Oval Space in Bethnal Green, London, with a 650-strong audience of industry wellwishers in attendance.  Schofield’s Bar in Manchester headlined the night, taking New Bar of the Year sponsored by Hapusa Gin and Bar of the Year sponsored by Disaronno. Opened in spring last year, Joe and Daniel Schofield’s debut bar set in Manchester’s Sunlight…

Fever-Tree, which was named bestselling and top trending mixer brand in the Drinks International Annual Brands Report 2022 for the eighth year running, is now available in more than 80 countries worldwide. “As one of Asia’s fastest growing markets, South Korea presents a great opportunity for us to elevate the nation’s favourite serve, the soju tonic or “so-tonic”, and increasingly the highball, with our award-winning…