Gruppo Campari buys Fratelli Averna Group

The acquisition of Averna Group strengthens Gruppo Campari’s leadership in the Italian bitters and liqueurs categories. Among Averna Group’s portolio are Braulio, a herb-based bitter, sold…

Quintessential Brands acquires First Ireland Spirits Company

The multi-million Euro investment is part of Quintessential Brands’ strategy to acquire drinks companies that “complement its existing portfolio of brands, enhance its industry services…

Bacardi Brown-Forman launches Fire Eater liqueur

The launch will be supported by a £1.5m integrated marketing campaign including social media, digital communications and experiential sampling. According to Bacardi Brown-Forman flavoured whiskey…

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