In 9% of our 100 polled bars, Cointreau is the top seller, with Chartreuse the number one liqueur in 8% of the pool and St Germain in 7%.  Cointreau topped the chart last year too and, as a must-include ingredient in cocktail recipes such as the Margarita and Singapore Sling, is likely to have a spot on the back bar long into the future.

Aimed at the shot occasion, the new brand will be available in Apple Pie, Cherry Pie and Pecan Pie variants, which are said to be inspired by “Grandma’s favourite pie recipes”.  The products are priced at $14.99 for a 75cl bottle. The Canadian whiskeys used in the liqueur are of four to eight years old. The product is bottled in Canada and carries an abv…

Aimed at the shot-market, the new brand will be available in Apple Pie, Cherry Pie and Pecan Pie variants, which are said to be inspire by “Grandma’s favourite pie recipes”.  The products are priced at $14.99 for a 75cl bottle. The Canadian whiskeys used are aged four to eight years. The product is bottled in Canada and carries an abv of 35%. Diageo has an…

The UK market promotion, which is timed for the key run-up-to-Christmas sales period, offers consumers a complimentary pair of Babyliss hair straighteners when they purchase a bottle of Tia Maria. It is part of a multi-million investment from the drinks group into Tia Maria. The neck collar promotion, which also features simple cocktail recipes, goes live this week in stores across the UK, including Tesco, Sainsbury’s…

Sixth generation family member and brand heritage manager Alfred Cointreau told Drinks International the 40% abv liqueur is aimed at the on-trade and specialist off-trade and is made from 70% Cointreau, Cognac and a maceration of almonds and walnuts. Cointreau Noir is priced at £40 for 70cl. The expression launched in the US and Australia two years ago, but Cointreau said its release was deliberately staggered…

Based in Botswana, the latest initiative focuses on ways to manage the competition for scarce resources between elephants and people in Botswana and neighbouring countries. The Amarula Trust has made African elephants a major thrust of its conservation efforts because they have such a close association with marula fruit, the source of both Amarula Cream and Amarula Gold. Adèle Ankiewicz, international spokesperson for the not-for-profit…

Julia Bliss joins UK distributor Cellar Trends having previously worked at First Drinks as a customer marketing executive. Bliss will be responsible for developing the brand strategy, managing Licor 43’s PR investment and helping to further establish the product among UK consumers through its dedicated on trade promotions. Brand owner Diego Zamora International says Bliss’s appointment is part of an investment in developing the liqueur’s…