Marie Brizard is the oldest French liqueur house in the world, and named after its founder who was born in 1714 in Bordeaux. Ludiwine Angelini, Marie Brizard international senior brand manager, said: “Purple brought a fresh outlook to our brand and really understand who we are as a company, creating a universal activation around curiosity – a value shared by everyone.” Purple Creative says markets…

The Campo Tramonte orchard now has more than 30,000 Marasca cherry trees and owners Cellar Trends announced that the UK sales of Luxardo Maraschino cocktail cherries have increased by 78% over the past year. Craig Chapman, marketing manager for Luxardo at Cellar Trends, said: “Luxardo Maraschino is the maraschino of choice in virtually every top cocktail bar. “Sales of these cherries are also booming thanks to…

___________________________________ Baileys remains king fish in a sea of colourful tiddlers. It’s a colourful category with new species being discovered all the time. Baileys is the biggest fish in the tank but it’s been struggling for some time. Mark Sandys, global head of Baileys at Diageo, told Drinks International: “In the five years since the financial crisis, sales have been relatively flat, but…

Cooper was, until his as yet unexplained death, the director of Cooper Spirits Company, after he sold St Germain to Bacardi in 2012.  Known as the “bartender’s ketchup”, the liqueur has been available since 2007, achieving global success. Cooper went on to revive a berry-violet liqueur called Crème Yvette, Hochstadter’s Slow & Low rye whiskey and released Lock Stock & Barrel, a 13-year-old rye whiskey.

The Dutch group said it “experienced one-off stock reductions in Australia and South East Asia” in November and the same trend in the second half-year in the US as well, due to the merger between its two main distributors. A statement read: “Although these developments impact the company’s results on the short term, the underlying in-market performance in these markets remains healthy and in-line with…

Speaking at the Pernod Ricard 2015-2016 half-year financial results press conference in London, Ricard said: “Kahlúa is down 5%. It’s fair to say from a prioritisation and resources point of view it is not a brand behind which we are investing most… it happens.” In the last ten years the coffee liqueur brand has shed almost a third of its volumes and in H1 of 2015/2016…

The Dutch group’s revenue stood at €39.4m for the half year ended 30 September 2015, down from €40.8m the year previous. Stock reductions in Asia-Pacific were blamed for the fall in sales. Huub van Doorne, CEO Lucas Bols said: “In the past six months we have seen a slight decrease in revenue, mainly in the Asia-Pacific region where one-off in-market stock reductions in the second…