This is the first time a spirits company has appointed a global ambassador of coffee and Hudak will aim to bridge the gap between the coffee and drinks industries.   Hudak previously worked as a senior bartender at The…

In 2016–17, there were 2.32m students studying at UK higher education institutions and more than half of the students surveyed as part of Jägermeister’s research said that they enjoy an alcoholic drink at least once a week, with 35% drinking 3-4 times a week. Nicole Goodwin, Jägermeister marketing director, said: “Jägermeister is a brand that students trust to get the party started on a night out,…

In April, the activity featured in over 400 outlets across the UK and Tia Maria sales in the G1 Group increased by 320%, with a total of 1,849 Espresso Martinis (the equivalent to 66 bottles of Tia Maria) sold by the company. Gemma Monaghan, on trade marketing manager, Tia Maria, said: “Our Coffee Cocktail Month in April was a huge success, particularly in Scotland. “We…

The activity featured in more than 400 outlets across the UK and aimed to drive awareness of the brand’s coffee cocktail serves and highlight the profit opportunity for licensees. The G1 Group, Scotland’s largest hospitality group, ran the…

Coffee liqueur brand Tia Mari, is targeting the Espresso Martini as a flagship serve to grow sales. Gemma Monaghan, on trade marketing manager, Tia Maria, said: “National Martini Day is another fantastic occasion to emphasise the profit opportunity…

The total value of the robbery surpasses £250,000 (US$335,000) and the thieves are yet to be caught, however De Kuyper Royal Distillers said nobody has been hurt in the crime. A representative of the brand said that the hauliers truck was badly damaged and the trailer was stolen along with the loaded box, the hauliers yard was locked and secured at the time. The liqueuer,…

The French orange liqueur brand was acquired by Campari last year, but faces a battle to reverse stagnating sales overseen by previous distributor, Diageo. Eighty per cent of the brand’s UK sales are currently in the off-trade, with sales growth moving at -9% in the 12 weeks to September 9, but +6% for the past four weeks. Nick Williamson, marketing director of Campari UK, believes…