Campari romped through our rankings from outlier to dominant force five years ago, carbon dating the mainstream acceptance of the classic. While the Negroni is the most common home for this famous Italian bitter liqueur, classics such as the Americano, Boulevardier and Jungle Bird, not to mention bartenders’ own creations, make for serious Campari demand. It is not only the top selling in our polled bars…

The messaging of the website centres around the Spanish liqueur’s ‘Tastes Better Together’ campaign and it will also have a blog and full social media integration in order to give live updates from global activations. Julian Fernandez, global marketing & innovation director spirits at Zamora Company, said: “Bartenders and liqueur lovers know Licor 43 for its unrivalled flavour and now our…

The Bacardí-owned brand will use Dedieu’s experience to build brand awareness, advocacy and loyalty with the on-trade as well as consumers. One of Dedieu’s focuses for the brand is to facilitate a stronger relationship with his industry peers through education, partnerships and advocacy programming, such as experiencing the spring harvests in France, where the elderflowers are cultivated and processed to create…

The Bols Master Bar Team 2019 consisted of Grant Sceney, Jeff Savage and Max Curzon-Price and their cocktail, Into the Aether, was made using Bols Genever, homemade vermouth, cold pressed white tea, Bols Maraschino, peated scotch whisky and salt water.

Effective July 1, the two companies which already cooperate in The Netherlands, Austria and the US, will enter the German on and off trade.  Beam Suntory will distribute and market the following De Kuyper liqueur and spirits brands in Germany: De Kuyper cocktail liqueurs, Peachtree, Rutte Gins & Genever, Mandarine Napoléon, Bébo Cuban coffee liqueur, Kwai Feh lychee liqueur, De Kuyper Piña Colada, Fiorito Limoncello…

Part of the Ælred Spirits range, Melonade is made from melons grown in the provence town of Cavaillon, France. The original melon distillation was first developed by French monks, and Melonade (12% abv) still uses the same recipe…

The activations will commence from 1 April as it aims to drive further awareness of its coffee cocktail serves.   In 2018, Tia Maria worked with several licensees including The G1 Group, Scotland’s largest hospitality group, which ran the…