The UK event – which followed the Belgium final – was part of the competition’s ten-country, Europe-wide first round. The final is due to be held…
The UK event – which followed the Belgium final – was part of the competition’s ten-country, Europe-wide first round. The final is due to be held…
The competition, which is open to anyone who works in the UK on-trade, will be promoted via PR, social media and on-trade events hosted by Glenfiddich brand ambassador, Jamie Milne. Jamie Milne, brand ambassador for Glenfiddich, said: “The Glenfiddich Malt Mastermind competition will build on our One Day You Will marketing platform by inspiring bartenders to show off malt whisky knowledge and innovative serves. “Through…
Olmeca’s 100% agave tequila, Altos, will become a ‘priority brand’ in Estes’s restaurant-bars Café Pacifico in London and La Perla in Paris. According to the brand, Estes works closely with the Mexican National Tequila Chamber and has “contributed to the growing success of Tequila globally”. The “increased brand presence” at Estes’s restaurant-bars will include Olmeca cocktails, educational consumer activity, branded t-shirts for staff and an…
The ‘pro’ section of the site provides cocktail recipe ideas, a ‘menu builder’, blogs from mixologists, information about training schemes and news on the brand’s innovations. Users can register for free and can also access Funkin’s range of fruit purées and cocktail mixers. Customers can also track their ‘loyalty points’, a programme that launched in January this year and now comprises over 500 members. Visit:…
Designed to promote the single malt’s Three Wood expression, the competition is open to bartenders from the US and UK. For the UK winner, a two-week switch to New York’s Apotheke awaits, while the US champion will work for a fortnight at 69 Colebrooke Row in London. To enter the competition, contestants must film themselves making two drinks, a lemonade from scratch and an Old…
Mixologist Charles Joly (pictured) from The Drawing Room in Chicago was named the overall winner for his creation, ‘Eve’s Answer’, an apple-themed twist on the Margarita. 15 bartenders from around the world took part in the competition – including representatives from London, Toronto, Cape Town, Moscow, Shanghai and Mexico City. Joly took the top prize of a week in Mexico shadowing Olmeca master distiller Jesús…
The contest saw 330 entrants from 51 countries competing for 11 awards – each representing a category – plus two overall prizes. Judges – who included Fay Mashler, restaurant critic; Femke de Wild, editor of Frame magazine; Karim Rashid, designer, Ian Callum, design director Jaguar Cars – chose Smack, designed by Steve Smith as best overall bar and Busaba Eathai, designed by David Archer Architects…
Finalists included Jill Saunders (Beaufort Bar at the Savoy Hotel, London, UK), Terry Cashman (The Hoxton Pony, London, UK), Torsten Spuhn (Modern Masters, Erfurt, Germany), René Soffner (Roomers Bar, Frankfurt, Germany), David Gonzalez (Shikku Izakaya, Madrid, Spain), Gegham Ghazaryan (Xandom, Alicante, Spain), David Wolowidnyk (West, Vancouver, Canada), Rob Montgomery (Miller Tavern, Toronto, Canada), Michael Pazdon (Solbar, California, USA), Jeff Bell (PDT, NY, USA). Each Finalist…
