_________________________________________ THE GROWTH IN POPULARITY of premium spirits, coupled with an increasing appetite for cocktails, means there’s much more of a spotlight on the drinks we mix with them. The bog-standard tonic on offer at the cash and carry will no longer do as punters demand brands with a bit more panache. One such brand is, of course, Fever-Tree, which just…

WE’RE IN AN AGE WHEN consumers like their food and drink to tell them a story. They demand authenticity and want to know exactly where it came from, and how it was reared and/or grown. Such information has been commonplace with products such as steak and wine for some time, but it’s now more prevalent with mixers. At Franklin & Sons, for example,…

____________________________________ YOU’RE PROBABLY selling premium spirits, but what about premium mixers? Steve Carter, sales and marketing director at Frobishers Juices, believes that, all too often, operators concentrate on providing a spirit, beer or wine list with a premium edge then let quality and taste slide when it comes to mixers and soft drinks. “At Frobishers we advocate that the same care…

___________________________ APPLE MAY TAKE THE lion’s share of cider sales but it’s fruit cider where the growth is coming from. According to the Westons 2016 Cider Report, fruit cider in the UK on-trade is growing by a whopping 34% a year and now accounts for 26% of volume. And it’s not just in the UK where cider sales are…

____________________________ ANYONE STILL ONLY serving bog-standard soft drinks is definitely missing a sales trick. Yes, Coca-Cola is still popular and there’ll probably always be a market for lime & soda, but many of today’s adults – old and young – want their tastebuds tantalised by unusual flavour combinations. Just as with food, they want some authenticity. They want less…

___________________________________ FEVER-TREE IS CURRENTLY THE DARLING of the tonic world. Not only did it top our World’s 50 Best Bars Best Selling Brands table for tonics but it’s got the money men excited with its first full financial year’s 71% jump in revenues. Then there’s the small matter of deals to supply Marks & Spencer, BA and Easyjet. The company’s international…