The data provider conducted an assessment of alcohol consumption in 19 key global markets, plus travel retail, and concluded that the industry has proved more resilient than initially feared. IWSR initially predicted double-digit declines for 2020 as a result of the Covid-19 pandemic, but it has now revised that forecast and expects a year-on-year decrease of just 8%. It warned that long-term recovery will be…
The Floridian rum brand, first launched in the US by Chef Paul Menta in 2013, cure their barrels in seawater from the Gulf of Mexico prior before ageing. The salt-curing process involves each barrel being filled with seawater and left overnight. The barrel is then emptied for a week until a white crust forms and all the water has evaporated. According to C.Gars chairman Ron…
The loosening of alcohol restrictions is part of an overhaul of the country’s Islamic personal laws, also allowing unmarried couples to live together and removing legislation that defended so-called “honour” killings. WAM, the state-run news agency reported that the relaxing of personal regulations aim to “consolidate the UAE’s principles of tolerance.” Alcohol has been legally available in bars and clubs in UAE, but…
In a month that saw the unemployment rate drop to 6.9% from 7.9%, 271,000 jobs were added in the hospitality sector. In a statement, the Department of Labor described the job increase in the hospitality sector as ‘remarkable’. Leisure and hospitality have added 4.8 million jobs since April but remains 3.5 million jobs short of the employment level in February. However, as…
The Scottish brewer is producing a 24-can advent calendar on a larger scale than previous years in response to the fast growth of its direct to consumer e-commerce sales during the Covid-19 pandemic. The 24 cans will span the entire BrewDog range, including 15 new beers launched this year, six online exclusive beers and two advent exclusive beers. To ensure 1.5 million cans of beer…
The premium vodka brand’s ‘It’s In Our Spirit’ campaign features TV and digital advertising aiming to engage with Gen Z. “New research commissioned by Absolut reveals that 70% of Gen Z are craving real life moments and despite being the most technologically connected, they are the loneliest generation ever,” said Marnie Corrigan, brand director at Pernod Ricard UK. “Our new high-impact campaign will inspire consumers…
The spirits group aims to promote brand visibility of Greenall’s, Bloom and Opihr in the off-trade as the UK heads into a second national lockdown. “As winter and the latest national lockdown begins, we believe gin will be in high demand and through our consumer and customer marketing efforts,” said Rob Curteis, group marketing director for Quintessential Brands. “We’re confident that Bloom, Greenall’s and Opihr will be…
