The advertisement, launched to spread awareness of the brewer’s aspiring status as a carbon-negative company, reads “Fuck You CO2”, the middle of the first word obscured by a can of the brewery’s flagship Punk IPA. The campaign appeared on billboards in five locations in the UK as well as in print in Metro, The Economist and The Week. After receiving 25 complaints, the ASA launched…
The range is a collaboration between Appleton Estate’s master blender Joy Spence and Luca Gargano, the Italian rum collector and owner of Velier, the specialist wine and spirits importer based in Genoa. The rums are the first single-marque pot-still rums that the Jamaican distillery has ever released and are from each a different vintage; 1994, 1995 and 1999. Three thousand bottles are available from each…
The liqueur is produced using almonds from Sicily, which impart an intense flavour due to the year-round sunshine and the island’s volcanic soil. “At Villa Massa, we use only the best natural ingredients from Italy, and use traditional methods to capitalize on the premium quality flavours and aromas that they offer,” said Julian Fernandez, global marketing & innovation director for spirits at Zamora Company. “Sicilian…
Guinness 0.0 was released to great fanfare just two weeks ago. It is the first non-alcoholic beer to be produced by the St. James’s Gate Brewery, following four years of development. The alcohol-free beer was launched online and in selected UK retailers, including Waitrose and Morrisons, on October 26. A spokesperson said the brand is “working with the supermarkets and other retailers to remove all stock from…
The data provider conducted an assessment of alcohol consumption in 19 key global markets, plus travel retail, and concluded that the industry has proved more resilient than initially feared. IWSR initially predicted double-digit declines for 2020 as a result of the Covid-19 pandemic, but it has now revised that forecast and expects a year-on-year decrease of just 8%. It warned that long-term recovery will be…
The Floridian rum brand, first launched in the US by Chef Paul Menta in 2013, cure their barrels in seawater from the Gulf of Mexico prior before ageing. The salt-curing process involves each barrel being filled with seawater and left overnight. The barrel is then emptied for a week until a white crust forms and all the water has evaporated. According to C.Gars chairman Ron…
The loosening of alcohol restrictions is part of an overhaul of the country’s Islamic personal laws, also allowing unmarried couples to live together and removing legislation that defended so-called “honour” killings. WAM, the state-run news agency reported that the relaxing of personal regulations aim to “consolidate the UAE’s principles of tolerance.” Alcohol has been legally available in bars and clubs in UAE, but…
In a month that saw the unemployment rate drop to 6.9% from 7.9%, 271,000 jobs were added in the hospitality sector. In a statement, the Department of Labor described the job increase in the hospitality sector as ‘remarkable’. Leisure and hospitality have added 4.8 million jobs since April but remains 3.5 million jobs short of the employment level in February. However, as…
The Scottish brewer is producing a 24-can advent calendar on a larger scale than previous years in response to the fast growth of its direct to consumer e-commerce sales during the Covid-19 pandemic. The 24 cans will span the entire BrewDog range, including 15 new beers launched this year, six online exclusive beers and two advent exclusive beers. To ensure 1.5 million cans of beer…
The premium vodka brand’s ‘It’s In Our Spirit’ campaign features TV and digital advertising aiming to engage with Gen Z. “New research commissioned by Absolut reveals that 70% of Gen Z are craving real life moments and despite being the most technologically connected, they are the loneliest generation ever,” said Marnie Corrigan, brand director at Pernod Ricard UK. “Our new high-impact campaign will inspire consumers…
