Heads became manager of the Ardbeg in 2007 and in his time at the distillery, oversaw the distillation of dozens of Ardbeg expressions. Under his management, Ardbeg was named the IWC Distillery of the Year three times in a row between 2018 and 2020 and Heads was named Distillery Manager of the Year in 2014. Heads retired from the company in late 2020. “Working with…
The custom-barrel-aged, limited-edition whiskey is being distributed in the UK exclusively by Speciality Brands and is available at selected retailers. “The reception that our Toasted Barrel Finish whiskeys have received is a result of tremendously focused work done by our production team led by master distiller Dan McKee and master of maturation Andrea Wilson,” said president Joseph J. Magliocco. “Despite the continuing shortages across all…
Of the 6,000 people surveyed, 75% of respondents said they prefer to always, or mostly, drink in the comfort of their own home rather than at a bar or restaurant. “Covid-19 and lockdown has certainly spurred people to experiment more with drinks in the home but it also seems to have created a new nationwide love of home cocktail making which isn’t showing any signs…
The digitally-led campaign, which invites consumers to Strike the Balance, runs throughout January and includes an at-home wellness retreat. “After a challenging 2020, people are looking to re-set, re-start and re-invigorate,” said Laura Stephen, brand director at Pernod Ricard UK. “The launch of Ceder’s first virtual wellness retreat will help consumers start the new year with a fresh mindset and energy and will ensure Ceder’s is top of mind during…
The commitment follows Diageo’s announcement of Society 2030: Spirit of Progress two weeks ago, a suitability action plan that will see the group reduce carbon emission to net-zero over the next decade. “We are committed to a decade of action to create grain-to-glass sustainability in our business and I am delighted that Johnnie Walker is leading the way for Scotch whisky,” said Ewan Andrew, Diageo…
The Scotch whisky brand’s Spend Time in Grouse Country campaign sees the return of mascot Gilbert the Grouse, and includes TV and digital advertising. “To celebrate and honour our history, we have created a reward space, a place where our drinkers can relax and connect with friends – whether online or offline – and take a moment to savour Scotland’s number one whisky. We simply call…
The advertisement, launched to spread awareness of the brewer’s aspiring status as a carbon-negative company, reads “Fuck You CO2”, the middle of the first word obscured by a can of the brewery’s flagship Punk IPA. The campaign appeared on billboards in five locations in the UK as well as in print in Metro, The Economist and The Week. After receiving 25 complaints, the ASA launched…
The range is a collaboration between Appleton Estate’s master blender Joy Spence and Luca Gargano, the Italian rum collector and owner of Velier, the specialist wine and spirits importer based in Genoa. The rums are the first single-marque pot-still rums that the Jamaican distillery has ever released and are from each a different vintage; 1994, 1995 and 1999. Three thousand bottles are available from each…
The liqueur is produced using almonds from Sicily, which impart an intense flavour due to the year-round sunshine and the island’s volcanic soil. “At Villa Massa, we use only the best natural ingredients from Italy, and use traditional methods to capitalize on the premium quality flavours and aromas that they offer,” said Julian Fernandez, global marketing & innovation director for spirits at Zamora Company. “Sicilian…
Guinness 0.0 was released to great fanfare just two weeks ago. It is the first non-alcoholic beer to be produced by the St. James’s Gate Brewery, following four years of development. The alcohol-free beer was launched online and in selected UK retailers, including Waitrose and Morrisons, on October 26. A spokesperson said the brand is “working with the supermarkets and other retailers to remove all stock from…
