“One of our core tenets is to try to run it like it’s a Silicon Valley-style tech company rather than a traditional consumer products business,” he says. “In technology, if you are the first scaler rather than the first mover, history shows you tend to end up winning the market.”  Pre-Lyre’s, Livings and his team at the Australian marketing and…

There’s a buzz about Italian spirits in many markets. Campari and Aperol are kicking up a storm in aperitif drinking occasions through spritz and other mixer serves, while amaro is getting some love on the back of the wider trend for herbal, digestif-style liqueurs. The stage would seem set for an amaretto revival. After all, its name translates into English as “little bitter” and all…