Disaronno wears Trussardi

Disaronno wears Trussardi

03 December, 2018

The Italian liqueur is back with its annual Disaronno Icon project, which this year sees the iconic bottle dressed in a limited-edition design by Italian fashion house Trussardi.

The luxury fashion label and lifestyle brand, best known for its leather goods, will give the bottle a new look heading into the festive season.

Previous editions of the Icon project have included designs by Versace, Etro and Moschino.

“For years the Limited Edition has marked an annual highlight with reference to our brand’s visibility,” said Illva Saronno Holding CEO Augusto Reina.

“Disaronno is appreciated across the globe as an emblem of Italian style. And this year we are proud to make a particularly classy, elegant statement with a graphic design that reflects in full our perfectly modern essence.”

Trussardi CEO Tomaso Trussardi added: “In addition to strengthening the bond between two companies that epitomise the Italian spirit worldwide, designing the iconic Disaronno bottle underscores once again that Trussardi continues to be a 360-degree lifestyle brand.”

Keywords: disaronno, Trussardi




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