North Brewing Co gains huge Chinese export sales

20 August, 2018

English brewer North Brewing Co has secured £96,000 worth of export orders from Chinese customers after exhibiting at China’s biggest trade show for the food and hospitality industry, Food & Hotel China (FHC).

The company shipped its first international order to Ireland 18 months ago and it now exports to 17 countries worldwide.

John Gyngell, director at North Brewing Co, said: "Chinese consumers have a growing thirst for international beer, with Shanghai and Hong Kong in particular developing a taste for overseas independent craft beers.

“We attended the show with little idea of what to expect and left with a number of useful contacts and a clear idea of what our next steps should be.

“The road to China hasn’t been without its challenges. We had to accommodate for the extra shipping time and find partners that care about our beers as much as we do.

“We’ve made sure that our distributors are using cold chain refrigeration throughout their journey from Leeds direct to bars and shops in China.”

Keywords: North Brewing Co




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