Heineken 0.0 gets on board Ryanair

06 April, 2018

Heineken 0.0, has gained a listing on-board Ryanair, one of Europe’s largest airline companies.

The non-alcoholic beer, originally launched in 2017, will feature on Ryanair’s new inflight menu in 330ml cans.

Christian Klimpke, Global Duty Free Heineken, said: “Heineken is fully committed to innovating new experiences for the consumer and Heineken 0.0 is ideally matched to air passenger needs, offering a distinctive, premium quality, alcohol-free experience. 

“Heineken has seen strong growth in the zero alcohol segment and expect this to continue, driven by the global cultural trend of living a balanced, healthy lifestyle. Heineken 0.0 gives consumers a choice for all their drinking occasions, without compromising on quality.”

Keywords: Heineken 0.0, Ryanair




Comment

David Williams

From the crystal ball

Few days before writing this article, i came across an old piece by Robert Parker, written in 2004, in which he made 12 bold assertions about how wine would look by 2015.

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