Brands Report: Brands in Cocktails

31 January, 2018


With all that tomato and Tobasco, how much difference does the vodka brand make? Well either way, 36% go for Ketel One, 13% opt for Absolut and 10% for Stoli – so a difference from the Vodka Best Selling list, which has Grey Goose at number two.


The Espresso Martini is one of the cocktails of the moment and almost a third of bartenders opt for Ketel One as their first choice. Absolut takes second spot – 18% of bars said they used the Pernod Brand – while Grey Goose is the choice in 15% of bars.


Don Julio is the top tequila choice in this sour drink, says 19% of the world’s best bars, while 16% says Ocho and 11% Calle 23. In total 16 brands were mentioned in response to this question, with no one brand dominating. Since bartenders transitioned to 100% agave, it’s been more of an open field.


Monkey Shoulder was the third choice a year ago but first choice this year, with 18% of the field suggesting it made the best Penicillins. Johnnie Walker isn’t used to second place in the Brands Report, but loses out here in the fight for this neo-classic that is now the 15th most made classic in top bars and the top scotch mix. Johnnie Walker came in with 17% of the vote and Dewar’s had 13%.


David Williams

What it takes to be admirable

Voting in this magazine’s redoubtable annual awards for the world’s most admired wine brands has forced me, as it does every year, to think about the subject of wine brands properly for a change.

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