Suntory partners with Alibaba in China

31 January, 2018

Japan’s leading beverage company, Suntory, is partnering with China’s e-commerce giant Alibaba group to sell whisky and other liquors in mainland China.

Suntory has opened a store on Alibaba through its group member, Beam Suntory which is currently selling Jim Beam, Maker’s Mark, Courvoisier, Hibiki and Yamazaki.

On China’s ‘singles day’, which traditionally falls on November 11 each year to offer reduced sales to people without a partner, Alibaba raised $25.3bn in sales in 24 hours.

According to a report by Vinexpo and IWSR, by 2020, sales of spirits in China are forecast to reach 1.2bn, 9-litre cases.

Keywords: beam suntory, Alibaba




Comment

Dominic Roskrow

Urban distilling could be the future

Over the past 12 months I have had the pleasure of spending a considerable amount of time in three of my favourite cities – Glasgow, Dublin, and Louisville.

Click for more »

Events

Facebook

Twitter