Suntory partners with Alibaba in China

31 January, 2018

Japan’s leading beverage company, Suntory, is partnering with China’s e-commerce giant Alibaba group to sell whisky and other liquors in mainland China.

Suntory has opened a store on Alibaba through its group member, Beam Suntory which is currently selling Jim Beam, Maker’s Mark, Courvoisier, Hibiki and Yamazaki.

On China’s ‘singles day’, which traditionally falls on November 11 each year to offer reduced sales to people without a partner, Alibaba raised $25.3bn in sales in 24 hours.

According to a report by Vinexpo and IWSR, by 2020, sales of spirits in China are forecast to reach 1.2bn, 9-litre cases.

Keywords: beam suntory, Alibaba




Comment

David Williams

From the crystal ball

Few days before writing this article, i came across an old piece by Robert Parker, written in 2004, in which he made 12 bold assertions about how wine would look by 2015.

Click for more »

Events

Facebook

Twitter