Brands Report: Pisco

16 January, 2018

There’s an exciting new entrant in this sector, reports Shay Waterworth

Pisco is divided into two distinct categories – Peruvian and Chilean. Peruvian pisco is known for having lower volumes and higher quality, whereas Chilean pisco moves in the opposite direction, but trends are there to change.

The divide between piscos from each country is 60% Peruvian and 40% Chilean which, compared to 2017 when it was 70%-30%, exposes the rise of premium brandies from Chile.

Barsol has retained its title as the best-selling brand with 19% of the votes, leaving Macchu and Campo De Encanto completing an all-Peruvian top three podium for the second year in a row.

However, as half of the bars which took part in our poll only serve one pisco, brand faith often counts for more in this category than any other.

There were only two additions to the list of best-selling brands this year – Demonio de Los Andes and El Gobernador, which snuck in at nine and 10 respectively.

In terms of Top Trending piscos, Barsol remains on top of the list, but more exciting is the entry of El Gobernador, which sits at fourth.

The brand was launched last summer by Spanish family wine producer, Torres, the fourth-generation winery which won Drinks International’s World’s Most Admired Wine Brand 2017.

The sheer size of Torres will give El Gobernador a fantastic opportunity to make its mark within the category through its wide distribution network and high volume capability.

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Methodology

The results of this report are the culmination of a questionnaire of 106 bars around the world, each cherry-picked to take part based on their performance in global bar awards. We aim to find out not only which brands sell best but also what’s trending. These two data sets give us an insight into the brands that are doing the most volume and the brands that are hot right now.

To read more on the methodology of the Brands Report click here.





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