Brown Forman rebrands Old Forester bourbon

08 January, 2018

Old Forester bourbon has rebranded its 86 proof expression to ‘reflect a more authentic and premium look’ for the American whiskey.

The refreshed look includes a new glass shape with a metal closure and foil embellishments, and because Old Forester is still produced by the same founding family, the seal of approval by George Garvin Brown has been enlarged on each bottle.

Georgia Donmall, UK brand manager said: “As Old Forester continues to be recognised for its authenticity and heritage, we have designed a new packaging that better reflects these values to consumers.

“We believe the attractive new look will help to make the bottle stand out on the shelves against the growing bourbon category in the UK.

The new packaging will be distributed across the UK from January 2018 in all leading Old Forester stockists.





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