Spirits Strategies Congress targets bar industry

13 October, 2017

The fourth edition of the Spirits Strategies Congress will take place in London on 31 October – 1 November 2017.

The congress aims to bring together strategically focused individuals within the spirits industry from predominately across Europe to share the critical issues and tackle the key points to build foundations for sustainable growth and maximise profitability.

For this year’s event, there will be a running focus on the influence of the bar industry and bartenders in influencing the consumer’s choice. It is important to understand how different parts of the spirits world can come together to meet the needs of the consumer to increase growth and increase business productivity.

This coincides with the countless spirits based awards that occur which focus on bartenders and the bar landscape.

With an encompassing agenda addressing the most current topics, from defining your premium status to engaging millennials, this is the only event encompassing discussion across the spirits categories.

Speaker Line-up

  • Carmen d’Ascendis, Global Brand Director – Finlandia Vodka and Chambord, Brown-Forman
  • Mark de Witte, CEO – De Kuyper Royal Distillers
  • Sarah Dickson, Director, Global Affairs – Scottish Whiskey Association
  • Arno Donkersloot, Managing Director – Hooghoudt Distillers
  • Mark Geary, Super Premium Director, The Edrington Group
  • Mike Salmon, Chief Branding Officer, Quintessential Brands
  • Pepijn Janssens, International Commercial Director – Pernod Ricard 
  • Roger Hatfield, Director, Mayfair Gin

Key Agendas

  • Super Premium - Unlocking unexploited mechanisms of up-trading and premiumisation to offer new spirits growth potential.
  • Gin – Assessing whether product saturation will burst the gin bubble?
  • Cocktail Bar Trend – Harnessing the cocktail bar trends to identify the taste of the consumer.
  • Distribution Networks – Building a network of strong distribution of channels to create a superior global brand presence
  • Craft: Investigating the craft movement in a saturated multinational market and the reciprocal benefits for partnerships
  • Key trends: Discovering the key trends and exploring the development of the industry to better understand your consumer





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