Premium spirits company Magnetic Brands launches in London

12 June, 2017

Dave Steward and Matt Mckee have set up a new sales, distribution and marketing agency called Magnetic Brands aimed at the premium spirits market.

In addition to Puni, Magnetic will also be distributing Vestal Vodka, which produces a range of artisan vodkas at a small family-owned distillery in Poland. Magnetic is already in the process of creating a new look for this premium vodka - accentuating its distinctive approach to ingredients and ‘terroir’.

Magnetic is based in London’s Shoreditch and is also offering a consultancy service called ‘M2’  which will target spirit brands at an early stage of their development.

Steward and McKee have previously worked together on fast-growing spirits such as The Kraken rum and Cuervo tequila.

Steward has more than 25 years’ experience in the development of premium spirits both internationally and in the UK - including Wyborowa, Maker’s Mark, Zubrowka, The Kraken and Sapporo.

Prior to working at Proximo, Matt Mckee spent seven years at Hayman – finishing as its head of UK Sales as the distiller went through a phenomenal period of growth.

During his four years at Proximo, he successfully managed the UK transition of several global brands from the Diageo portfolio, including Cuervo and Bushmills Irish Whiskey.





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Hamish Smith

Clooney tunes

Have you heard the one about George Clooney’s four-year-old tequila brand selling to Diageo to the tune of $1bn?

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