Kellerbier beer hits UK On-trade market

03 April, 2017

Krombacher's 'naturally cloudy' Kellerbier

Krombacher has launched Kellerbier in the UK On-trade market in response to the demand for ‘naturally cloudy’ beer.

Krombacher Kellerbier (5.1%ABV) is an amber beer which is unpasteurised making it naturally cloudy and carbonated and is available via importer Morgenrot in 50 litre kegs.

Stephan Kofler, Krombacher UK sales and marketing director, said: “The appetite for naturally cloudy beers has boomed in recent months so we’re thrilled to be unleashing this master brew on consumers this spring.

“We think our latest launch will be a big hit in pubs and bars up and down the country (UK).”

Krombacher beers have been produced in Krombach since 1803 and the brewery is now the largest in Germany and the biggest family owned and operated brewery in Europe.





Comment

Dominic Roskrow

Three gins that are a real gas

A few years ago, just after the british government had deregulated the gas industry, I spoke to a marketing director tasked with targeting pubs and clubs.

Click for more »

Events

Facebook

Twitter