Pick of the Launches

30 March, 2017

Here is the pick of the launches from last month, as featured in Drinks International Magazine April edition

METHOD AND MADNESS IRISH WHISKEYS

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Brand owner Pernod Ricard/Irish Distillers

RRP Single Grain €49/£42, Single Malt €79/£68, Single Pot Still €69/£59, Single Grain 31-year-old €1,500/£1,300

Markets Ireland, UK, France, Irish travel retail

Contact Nathan@RTC.london

Irish Distillers has launched a range of whiskeys aimed at attracting non-whisk(e)y drinkers into the category.

The Method and Madness range comprises: Single Grain finished in virgin Spanish oak casks, Single Malt “enhanced” in Limousine oak casks, Single Pot Still finished in French chestnut barrels and Single Grain 31 Year Old limited edition single cask.

The Method represents the Midleton distillery’s master blenders and distillers who have been doing it for years. The Madness refers to young apprentices who are likely to ask potentially awkward and embarrassing questions.





Comment

David Williams

What it takes to be admirable

Voting in this magazine’s redoubtable annual awards for the world’s most admired wine brands has forced me, as it does every year, to think about the subject of wine brands properly for a change.

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