Chang beer was initially introduced in Thailand in 1995 and within three years captured 50% of the Thai market.
It was later introduced to the UK in 2007 and has since achieved listings in more than 75% of Thai restaurants within the country.
Chang Beer’s UK & European Marketing Manager, Eleanor Huddart, explains “Cellar Trends has a fantastic record when it comes to building brands and raising awareness. Their experience across all sectors of the trade and the industry will aid us in achieving our brand vision.”
Cellar Trends is a family run distributer that overlooks a variety of companies worldwide.
Director of Sales and Marketing at Cellar Trends, Terry Barker, said: “We are thrilled to be adding Chang beer to our portfolio especially a product that has had such vast success in Thailand.”