DI DOZEN

12 January, 2017

Drinks International’s annual picks from 2016 of intriguing, exciting, fun and fantastic products and events

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IT IS A TRADITION here at Drinks International to review the year and showcase what caught our eyes. This is no robust ‘best of’ dissection of what occurred over the past 12 months or so. It is more something whimsical that amused or intrigued us. It can be a case of ‘thinking outside the box’ or a launch that is ahead of its time, or a great new idea with a prosperous future.

So here we go...

SUPREME CHAMPION SPIRIT

AALBORG JULE AKVAVIT

The Danish Christmas aquavit, Aalborg Jule (Jule, pronounced “Jula”, is Danish for Christmas) Akvavit is the world’s best spirit, according to this year’s International Spirits Challenge.

The recipe for this luxury aquavit has been the same since its launch in 1982, but both bottle and packaging vary each year. It is produced with distillate of caraway and dill seeds and coriander and has a robust character of caraway with subtle notes of dill, fennel, cinnamon and orange.

This is the first time an aquavit/akvavit has won the ISC’s supreme award.

Arcus Denmark’s Aalborg category manager Claus Toftkjær commented: “This is a clear indication the rest of the world is opening up to the unique qualities and distinctive flavours of aquavit. Some of the best bartenders are starting to work with Nordic aquavits too, so it adds up pretty well.”





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Hamish Smith

Clooney tunes

Have you heard the one about George Clooney’s four-year-old tequila brand selling to Diageo to the tune of $1bn?

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